Bad timing award: Adweek uses Boston Marathon bombings to dispense branding advice

http://twitter.com/#!/Adweek/status/323924297619996672

Really, Adweek? You couldn’t have waited 24 hours?

Twitter users are shaking their heads.

.@adweek Couldn’t wait for tomorrow, could you?

— Kevin Wang (@Mister_Wang) April 15, 2013

Boston Marathon tragedy great opportunity for marketing advice, says nobody. Except @adweek m.adweek.com/news/technolog… via @moneyries

— Ted Chamberlain (@ted_chamberlain) April 15, 2013

An inadvertently insensitive article about not appearing insensitive inadvertently. RT @lauraolin: that AdWeek piece: adweek.com/news/technolog…

— southpaw (@nycsouthpaw) April 15, 2013

Sensitivity is always on-brand RT @adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. adweek.it/17fhUj0

— whitney fishman (@whitneyfishman) April 15, 2013

Did you turn off scheduled tweets? RT @adweek: #BostonMarathon tragedy – why brands need a human touch on Twitter. adweek.it/17fhUj0

— Canton Ad Federation (@CantonAdFed) April 15, 2013

The true definition of #irony: “@adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. adweek.it/17fhUj0

— Corinne Waite (@corinnewaite) April 15, 2013

Oy @adweek shares lesson of what not to do viasocial crisis, all while coming across as newsjacking. Poor form. bit.ly/17fvoLQ

— Monica Wright (@monicawright) April 15, 2013

News-jacky. And jack-assy. #FAIL.

Read more: http://twitchy.com/2013/04/15/bad-timing-award-adweek-uses-boston-marathon-bombings-to-dispense-branding-advice/