Really, Adweek? You couldn’t have waited 24 hours?
Twitter users are shaking their heads.
.@adweek Couldn’t wait for tomorrow, could you?
— Kevin Wang (@Mister_Wang) April 15, 2013
Boston Marathon tragedy great opportunity for marketing advice, says nobody. Except @adweek m.adweek.com/news/technolog… via @moneyries
— Ted Chamberlain (@ted_chamberlain) April 15, 2013
An inadvertently insensitive article about not appearing insensitive inadvertently. RT @lauraolin: that AdWeek piece: adweek.com/news/technolog…
— southpaw (@nycsouthpaw) April 15, 2013
Sensitivity is always on-brand RT @adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. adweek.it/17fhUj0
— whitney fishman (@whitneyfishman) April 15, 2013
Did you turn off scheduled tweets? RT @adweek: #BostonMarathon tragedy – why brands need a human touch on Twitter. adweek.it/17fhUj0
— Canton Ad Federation (@CantonAdFed) April 15, 2013
The true definition of #irony: “@adweek: #BostonMarathon tragedy shows why brands need a human touch on Twitter. adweek.it/17fhUj0”
— Corinne Waite (@corinnewaite) April 15, 2013
Oy @adweek shares lesson of what not to do viasocial crisis, all while coming across as newsjacking. Poor form. bit.ly/17fvoLQ
— Monica Wright (@monicawright) April 15, 2013
News-jacky. And jack-assy. #FAIL.
Read more: http://twitchy.com/2013/04/15/bad-timing-award-adweek-uses-boston-marathon-bombings-to-dispense-branding-advice/