This Elaborate Advertising Ploy Will Chill You To The Core…I Didn’t See That Coming

There isn’t much that advertisers won’t do in order to get our attention. This includes everything from hyper-violent and shocking ads to the more traditional “sex sells” approach. But what about advertising that scares the crap out of us?

It sounds like a terrible idea, but it’s probably incredibly effective for that reason. One shop in Japan went there, and the resulting images are so bizarre.

No one likes being handed flyers in the street, but flyers in a mysterious basket next to a child? Okay, I’ll bite.

googletag.cmd.push(function() { googletag.display(‘VN_PG_DCBM_BTF’); });

And so will you, but as you get closer, you notice something’s not right. You could never get this close to a real child without them moving a muscle.

That’s when you realize it’s a faceless doll from the depths of Hell. But hey, at least they got you to take a flyer. That’s what I call top-notch marketing.

googletag.cmd.push(function() { googletag.display(‘VN_PG_DCI1_BTF’); });

And it isn’t actually a faceless demon child after all. It’s a fairly normal figure known as a “time out doll.” You can even buy yourself a craft kit and make one at home if you want to!

But why would you want to?

The idea is that these dolls are supposed to lean in the corner like children in — you guessed it — time out. I’d like to meet the person who thought this would be a cute idea.

(via Reddit)

I think I could make a name for myself as a creepy marketing consultant. Now all I need is a case study for how effective it is to terrify your prospective customers. Anyone feel like being my guinea pig?

Read more: